Oooh la la peoples! Zose magnifique types at ze French Connection are about to launch their S/S ’11 campaign and they have taken their hunt for the coolest man and woman to be their ambassador really vraiment serieusely this time.
Oh yes. Stopping neither night or day to search out the coolest individuals in ze WHOLE MONDE, their quest sounds epic to us. In the words of the brand themselves, they 'scoured
BUT THEN, having rounded up their prizewinning selection of hipsters, what would they do next? Ship them off for a shoot, err, we mean create 'THE MAN CAMP on the Isle of Malta and THE WOMAN CAMP on the Isle of Gozo' and dare the models, to 'discover what it meant to be a Man or Woman in the 21st century [and] explore ideas of how gender and society dictate how we are meant to act' Haw-hee haww. TRES INTERESTING. *Strokes chin reflectively*
This socialogical experiment was executed by the girls and boys each performing a series of tasks.
Here they are in action . . .
Bertrand Le Pluard Found on the streets of
Paul Hamy A French-American Artist based in
Ludmilla Dom Perigon We found Ludmilla in
Simone Van Werkhoven Has an amazing name. Simone suffers from an aching hip and hails from
Eden Clarke Eden grew up on the glamorous Isle of White and is soooooo pretty that she can carry off having her lady leg stubble removed in public by a grizzled old Maltese barber. Ooh the insouciance!
Polina Sova Loves to speak Norwegian mingled with Russian as she graffitis in
- Naomi Attwood