Jourdan Dunn Goes Biker For Burberry's Spring '11 Campaign!

02 February 2011

That Christopher Bailey sure knows how to keep us on our toes, doesn’t he? Because, today, he's revealed Burberry's “February face” for S/S ‘11 and the lucky lady is (drum roll please) Miss Jourdan Dunn.

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Photographed by Mario Testino, the pouty 21-year-old model is looking suitably rock ‘n’ roll in the newly-released images, posing on the pepples with Sacha M'Baye. The shoot took place on Brighton beach to capture the superbrand's trademark Brit vibe (brr, we can almost feel the off-shore breeze), not to mention a handy OTM tone thanks to the current fuss about Brighton Rock, which premiered in London last night. The vintage film is set during the Mods and Rockers era, which fits nicely with the motocross jacket, skintight metallic leggings and studded leather waistcoats that feature in the campaign. And as Bailey notes, his S/S ‘11 line was inspired by Heritage Biker, the outfits Thomas Burberry designed for England's first motorbike riders in the early 1900's. Oh, to be a Burberry biker girl... * sigh *

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And the best bit? There's even more gorgeousness to come! Every month, Burberry casts new models – always beautiful couples, obvs – to front the campaign, which also showcases a new product. How very dynamic, Mr B! Remember when CaraPoppy’s little sister’ Delevigne and Jacob Young kick-started the fun? Well, for this month's installment, it's the turn of La Dunn and isn't it lovely to see the girl from Greenford back where she belongs? We say yes! After giving birth to son Riley, Jourdan returned to business in 2010, flaunting her post-baby bod at Burberry’s LFW show last September, and no doubt she'll be working the catwalk when Fashion Week kicks off in a matter of weeks.

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‘We wanted to create a dynamic campaign,’ the Chief Creative Officer tells Grazia Daily, ‘revealing new British cast members each month, all with their own identity, embodying the different attitudes of the Burberry guy and girl.’ So who’ll be next, hmm? We don’t think we can wait till March to find out, Mr Bailey!

- Jessica Vince



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