28 January 2011

H&M to launch Plus Size Range!

Good news this morning for ladies up to a size 24, because Hennes is launching a fab capsule collection for you! It’ll be available exclusively online – just a few months after the Swedish retail giant expanded their reach from high street shops to the world of the internet with their first online shop. But because the website is only available to customers in Austria, Denmark, Finland, Germany, the Netherlands, Norway, Sweden, and the United Kingdom (yay!), apparently some American fashionistas are quite cross that they can't get their hands on it! 

 

The range, which will be called Inclusive, will be out in early March and include lingerie. Perhaps H&M are testing the waters with this collection – which will be a one-off treat of 20 pieces rather than an ongoing section. We think the summery 50’s vibe and the pretty pastels should fly out and who knows, if it does, maybe they will make it a permanent feature.

Let us know what you think of the latest venture, genius idea or a limited edition that is a bit too limited?

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