28 January 2011

FIRST LOOK: Emma Watson gets rock’n’roll for People Tree!

During her time at wizard school, Emma Watson metamorphosed before our very eyes - from a cute child actor into a stylish superstar with a quirky pixie crop. And with her newfound icon status, we’ve seen her dabbling in the world of fair trade fashion by collaborating with ethical brand People Tree. So far, Ms Watson has treated us to pretty organic basics, from gingham tea dresses to picnic-perfect cable knit cardies, and for her latest campaign, she shows us how to work biker chic with an ego warrior edge...

Leaning against a shabby motorbike, here’s the English rose modelling a thigh-grazing LBD, complete with Vionnet-esque draping, and stompy boots. How very Aggy! In celebration of Fairtrade Fortnight, a sneak preview of nine pieces from the line shows there’s much more black this time round - with noir harems and a smart cropped jacket on offer – but this silky red and navy check dress provides a pretty colour flash.

'I designed the collection last year after I'd started university in the US,' the 20-year-old actress-turned-designer says. 'We took care to design a really wearable collection that truly celebrates the traditional skills of People Tree's Fairtrade groups around the world.'

This is the third and final collection from Watzy so we recommend you make the most of it when the full range goes on sale on February 28. Get the date in your diary now, peeps, and may the Watson transformation continue!

- Jessica Vince


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