Before Style Hunter...before The Sartorialist... before even the interwebs, there was only one street style photographer in town, and his name was Bill Cunningham.
Cunningham's candid street style photos first appeared in the New York Times (a kind of printed blog made out of paper) back in 1978, during the era of fur coats, big round sunglasses, and discreet designer shoulder bags (oh, how much has changed).
Mr C's unobtrusive, reportage style photographs elegantly captured a pacey, effortlessly chic world of fashion-confident, civilian style icons - dashing through traffic in bold sexy flares, smoking outside a cafe in a sultry turban, or cycling in a summer dress and ballet flats.
His column went on to inspire a host of imitators, from Womens Wear Daily's They Are Wearing pages, to i-D's The Straight Up photoshoots, as well as an entire modern generation of street style bloggers, many of whom have also adopted Cunningham's favoured mode of getting around town - the humble push-bike.
Today, 82-year-old Cunningham's On The Street column is only growing in popularity. Now hosted online on the New York Times website, the original street style blogger continues to do what he does best, with his photographs appearing in slide shows, his crackly voice-over adding gentlemanly observations on what ladies around town are wearing this month.
And those who would like to get to know Bill better are in luck - a documentary movie about his life and work, Bill Cunningham New York, by director Richard Press, is about to become this year's must-see fashion film.
Watch the newly-released trailer below, in which the great and the good from the world of fashion big up Bill... and fall a little bit in love with the man himself.