26 January 2011

The Rebirth of BHS? Maybe!

So, most of us have a pretty standard route around the shops when we’re out and about trying to find something to wear, right? Which inevitably means we a) end up seeing the same things over and over again, and b) run the risk of missing something amaaazink even though it’s sitting right under our very noses. And this is PRECISELY where the S/S’11 season collection for BHS comes in.

Established as British Home Stores in 1928, the brand was bought out by Sir Philip Green in 2000, with the company being embraced by his warm and fuzzy (and high street leading) Arcadia group in 2009. BHS now exists as another of the high street giant’s brands, like Topshop, Dorothy Perkins and Wallis, so it comes as no surprise to learn that this is a good time to take a fresh look at the eighty two year-old label.  

This summer, BHS is reinvigorating its style with a collection of clothes and accessories aimed at a more style conscious consumer than we MIGHT perhaps believe would be drawn into the store. Their SG collection includes the essential jeans for SS’11 – a high-waisted wide leg flare, along with 70s inspired loose cut printed maxi dresses and chiffon tops. We likey a lot, and with Mr Midas himself - Sir Philip Green - and Team Arcadia at the helm, it seems almost impossible that BHS isn't going to re-emerge this season as a high street force to be reckoned with. You heard it here first folks!

- Alex Butt

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