Well done Lindsey! The sixteen year old model, first smiled upon by Donatella Versace, has bagged another big campaign – posing in the beautiful butterfly dress she wore on the runway for the S/S ’11 show – the first womenswear collection designed without the founder of the house, Lee McQueen who died nearly a year ago. This makes it the first campaign to have directed by Sarah Burton, his former assistant, who is now the Creative Director of the label, as the partially completed A/W ’10 collection did not have an ad campaign and was only available to private clients.
We think the image is absolutely stunning, and even prefer it to the slithery snakes of last year, although we see it cleverly continues on a zoological theme. We don’t even want to know how they shot it, in case it was photoshop, rather than a tropical butterfly sanctuary, which might spoil the magic.
- Naomi Attwood