FIRST LOOK: Leighton Meester for Missoni's S/S '11 Campaign!

12 January 2011

So it seems today is Campaign Day again on the web. Next up is the first sighting of Grazia Daily fave Leighton Meester in the first image to be released from her Missoni ad debut. Of course that glossy brunette hair and olive skin looks just perrrfect next to those crazy patterned rainbow knits. And if you're wondering why she's riding a rocking horse, all that paraphenalia in the background is courtesy of a rather wonderful exhibition, The Museum of Everything by artist James Brett which is touring the world and currently resides in London.

Angela Missoni and Vittorio Jnr Missoni

Missoni's creative director Angela Missoni (no relation - just kidding) recalls stumbling accross the Museum of Everything, during the Frieze Art Fair in 2009. 'I thought it was fantastic and very close to my aesthetic... The things that James Brett had in his collection, [her mother] Rosita and I have in our houses.'

Rosita and her husband Tai have also been shot for the campaign, alongside their various beautiful friends. The group image features (left to right) Tatiana Santo Domingo, Eugénie Niarchos, and house muse Margherita Missoni, all photographed by Juergen Teller in very-Seventies floppy hats and loose maxi-layers (we can see that Missoni are totally going to ace Spring 2011). So three generations of gorgeous colourful Missoni clan feature - plus celebrity cuckoo-in-the-nest Leighton Meester.

Jasmine Guiness, Jade Parfitt and Joan Burstein also star in the campaign

And is it just us, or does Leighton look raather like Margherita?


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