10 January 2011

Planet Fashion is Talking Alt!

Emmanuelle Alt has had, ooooh…just over a weekend to celebrate her new role as the brand new Editor-in-Chief of Vogue Paris but the fashion world has not paused one bit from talking about it and second-guessing what her appointment means for the fashion magazine. The news broke late on Friday afternoon that Alt will be the one replacing Carine Roitfeld from February the 1st. ‘It is a great honour for me, and also a great pleasure, to arrive at the head of Vogue Paris which I know so well,’ Alt said. ‘By working with such a talented team, I am confident of developing the incredible potential of the magazine.’

The compliments and congratulations are coming in fast – after all, Alt has been Carine’s right hand woman for the ten years they’ve both been at the magazine, she has been responsible for some of the most celebrated, and controversial, fashion shoots featured and is credited with being instrumental in bringing Christophe Decarnin to Balmain and Isabel Marant to worldwide attention. ‘She has an innate sense of chic and has a very clear vision of who the Paris Vogue woman is. The shoots we have done with Emmanuelle are always just like her: super-fun, super-cool and super-fashion,’ the photographers Inez van Lamsweerde and Vinoodh Matadin told WWD. ‘Emmanuelle is one of the most talented editors. I love working with her,’ added photographer Mario Sorrenti. Designer Giambattista Valli said,  ‘She’s really somebody who’s going to make it. She has a point of view, a lot of vision’, and added crucially that ‘she’s French but she’s extremely international as well. She’s more about Parisian chic, perhaps less eclectic than [Roitfeld] and all this kind of sexiness.’

Others are more hesitant, reserving judgement until Alt’s first issue goes to print. Karl Lagerfeld praised her personal style but raised an interesting question, ‘big shoulders, long legs, tight jeans, sleeves up to the elbow, one hip out,’ the designer said. ‘I personally like her. She’s a handsome French woman She has a style, but is it enough to make a whole magazine? As editor in chief, she may blossom,’ he concluded. And Fabien Baron, who was the magazine’s creative director until two years ago, called Alt the logical choice and said he thought she would make the magazine more accessible. ‘She’s more commercial than Carine — in a good way,’ he said. ‘She’s looser, more connected to the street.’ As for whether she’s right for the role he could only add, ‘That’s the question that remains.’



-- Kiki Georgiou


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