A little something to help get you through the day without chocolate or alcohol? Yes please? Well, lucky vous because Grazia Daily has a round-up of the best New Year campaigns, to help take your mind away from the unending nightmare unfolding on your desktop this morning. (Our unsolicited advice: delete all).
Starting with Frida Giannini’s latest offering for Gucci, Mert Atlas and Marcus Piggott bring us some sunshine courtesy of the Italian superbrand’s S/S'11 campaign. Starring model du jour Joan Smalls (recently appointed as one of the new faces of Estee Lauder) as well as a ferocious looking Karmen Pedaru, the girls are posing against the kind of blue sky that seems like a distant memory. And what have they taught us, we hear you ask? Well, Karmen teaches us all about the new 70s wide trouser, and that it's aaaall about the smaller shoulder bag for Spring.
Cara Delevingne takes centre stage for Christopher Bailey at Burberry in a campaign shot by Mario Testino (rumoured to have been taken on Brighton beach) featuring some more, erm, British skies (ie. grey ones). Cara and her fabulous brows are sharing the limelight with Tali Lennox (daughter of 80s pop sensation Annie) in a campaign which Jourdan Dunn is supposedly set to be included in. What have we learned from this? Cara’s orange bag and lime belt show us how to work spring’s neon brights without going for a full-on colourfest.
Aaand following on from the release of the video from his super-secret SS’11 show, Tom Ford puts Abbey Lee Kershaw centre stage for his eyewear collection, with his classic geeky frames featuring a 50s wing shape for 2011, including these amazing supersized sunnies, guaranteed to block out the New Year grim-ness. For best results, wear with the new 70’s cherry red glossy lips and keep on until March.
So, if you manage to make it through lunchtime, check in with us later this afternoon for more of the SS’11 campaigns.
- Alex Butt