20 December 2010

WATCH (And Send!) Burberry's PERSONALISED Razorlight Charity Christmas Card!

Grazia Daily had the pleasure of hanging out with Razorlight frontman Johnny Borrell at the British Fashion Awards earlier this month. Confession: despite owning all of his records we didn't >ahem< actually recognise him at all when we first spotted him escorting just-crowned Model of The Year Lara Stone backstage, after presenting her with the award.

Johnny Borrell and Edie Campbell

Plus, we were more than a little distracted by his super-cute and totally stylish model girlfriend Edie Campbell, looking Sixties-perfect in a Kinder Aggugini printed maxi dress. Anyway, eventually we found ourselves joking around with Mr B and can report that he is lovely and cheeky and we are now even bigger fans.

Borrell told us that the British Fashion Awards had all been a bit confusing. He'd been invited along to present an award to his BFF Patrick Grant, the ridiculously handsome designer of menswear label E. Tautz (Borrell is a big fan of their tailoring) who was winning the Menswear Designer of the Year. But at the last minute there was a switch, and suddenly the musician found himself presenting an award to Lara instead. This didn't stop Borrell joking around with the photographers backstage when Grant eventually came out with his award, even borrowing a paparazzi's camera and yelling at Grant to look "over here" with the rest of the photographers. Well, maybe you had to be there...

All this to say: Borrell was already somewhat on our minds when we received this brilliant Christmas e-card from the lovely people at Burberry, starring the man himself. It's an interactive card featuring a festive performance of "Can't Complain About Christmas" courtesy of the luxury brand's in-house music label, Burberry Acoustic.

image courtesy of Burberry Accoustic

Even better: every time you email this card, a donation will be made to the Burberry Foundation, a charity dedicated to helping young people realise their dreams and potential through the power of their creativity.

image courtesy of Burberry Accoustic

The Burberry Christmas card, designed by the power-brand's brilliant chief creative director Christopher Bailey, can be viewed on the iPhone and iPad, emailed and shared via Facebook and Twitter - and you can even add your very own personalised Christmas greeting. Perfect for those of us who have TOTALLY FORGOTTEN to send Christmas cards this year. Oops.

image courtesy of Burberry Accoustic


Of course, THIS is exactly why Burberry won the Digital Innovation award at the British Fashion Awards. And why we love Johnny Borrell.

Check out the video, above, and our photos from the shoot....

With special thanks to Johnny Borrell who waived all fees in lieu of a generous dontation to the Burberry Foundation and other charities

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