Pics just in – via WWD of Erdem Moralioglu’s pre-fall collection have got us Grazia girls pretty excited! Erdem is a geniusly wearable London designer – his use of demure shapes and clever cutting has simultaneously got older, more reserved dressers (think Sarah Brown and Samatha Cameron) into a hot-off-the-catwalk looks AS WELL as introducing the younger hipsters to the delights of florals and boat-necklines, albeit in a thouroghly modern way - talk about synergy!
He’s gradually evolving, rather than radically altering his signature digital prints – these are photos of gardens that have been digitally manipulated. He has also continued his pared down use of coloured lace – this collection using a fab royal blue! We also LOVE the maxi dresses and statement pants coming up for 2011. First Miu Miu, now Erdem are filling our heads with visions of us rocking a printed trew sometime in the New Year. And if that thought doesn't cheer us up, then nothing will.
- Naomi Attwood