Now this should be interesting: Alberta Ferretti has just announced that she’s planning to eschew models on her runway for January 11th at the 79th edition of the giant fashion tradeshow Pitti Uomo. For the collection, the designer is planning to use a selection of ‘real women’ including actresses Marisa Berenson, Camilla Belle and Talulah Riley, the unfeasibly elegant Carmen Dell’Orefice, singer Olivia Ong, author Katy Saunders, as well as Italian socialites, a family lawyer and a blogger. (Tavi? No.)
Marisa Berenson is on the crest of a fashion wave at the moment, her appearance on Ferretti’s catwalk coming after she modeled for Tom Ford’s super-secretive SS’11 show in NY Fashion Week. Ford, like Ferretti, used non-models including Berenson, Julianne Moore, Beyonce and Daphne Guinness to showcase his return to womenswear in what was one of the most tightly guarded shows in recent fashion history.
Ferretti says the idea for her special show came about because ‘my muses are always the women of today. I wanted to show my outfits on women, not only on models like in Milan.’ She added that the collection, which she describes as ‘demi couture’, is likely to include a wedding dress and eveningwear. ‘[It] will be about women and not only the clothes’ says Ferretti. ‘I wanted to personalize it.’
Alongside Ferretti’s use of non-models, the designer is planning on making a donation to The Jordan River Foundation — a not for profit, non governmental organization which works to help empower women and children in Jordan, and is chaired by the stylish Queen Rania of Jordan. Pitti kicks off on January 10th in Florence, and we’ll have all the pics from the show for you to peruse as soon as it happens.
- Alex Butt