FIRST LOOK: January Jones for Versace!

16 December 2010

Ever since Grazia Daily reported that Donatella Versace had fallen victim to Mad Men fever and cast January Jones in her S/S ‘11 campaign, we’ve been waiting on the edge of our seats for the results. Would Janners channel Betty Draper with an enormous Sixties bouffant? And would we see her swathed in another swooshy Versace gown? Well, today we have the answer! And it’s a whole lotta naked...

Check out this saucy image of the screen siren wearing nothing but a fierce pout and a carefully positioned Versace bag. Ooh err! ‘Deeply sensual’ is the way Donatella sees her latest muse and by heck, does she mean it. ‘I am always on the lookout for the next Versace blonde,’ the designer told WWD, ‘and in January I feel I have found a perfect Versace woman for the 21st century.’

And here’s another provocative shot to prove her point. The Twiggy-esque smoky eyes and that gloriously coiffed hair are perfect references to the hit TV show crossed with the brand’s legendary va-va-voom. ‘She is chic and elegant,’ Donatella emphasises. Aw, we love it when a plan comes together.

The black-and-white images, which were shot by Mario Testino in London, also show Ms Jones modeling Versace’s retro sunglasses and optical frames. How classic. And that, kids, is how a Modern Marilyn is made...

- Jessica Vince


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