01 December 2010

Grazia Daily Turns (RED)!

Wondering why you're seeing red? Let us explain...

Today is World AIDS Day and we are supporting (RED) by turning Grazia Daily a delightful shade of scarlet. Looks nice, dunnit?

All day, we’ll be highlighting the possibility of an end to mother-to-child transmission of HIV by 2015.  Last year about 370,000 babies around the world were born with HIV, but by 2015, that number could be zero.
 
Stay tuned as we bring you (RED)’s documentary ‘The Lazarus Effect’, directed by Spike Jonze and Lance Bangs, as well as (RED)’s ad campaign, starring Gwen Stefani and Julianne Moore.

We’ll also be featuring a some of the most stylish products from (PRODUCT) RED that will help save lives, so that you too can contribute and help make an AIDS-free generation by 2015 a reality.

www.joinred.com

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