So Alexa Chung has been spilling all the details on her forthcoming US TV show. And guess what ? It's all about thrift store shopping.
Showing on America's PBS network in Summer 2011, Chung will co-host "Thrift America" alongside fashion editor Maya Singer (who works at US website, Style.com), as the pair travel around searching "consignment shops, garage sales, and flea markets for old clothing, furniture, music equipment, and other potential treasures to use in various creative endeavors." Or, as Singer puts it; 'What does Alexa Chung pull out of the crap bin at the yard sale?'
We love the idea of a fashion show that scours the world's greatest vintage stores (although pleeease don't let this be all about ridiculously high-end/pricey vintage stores) - and the girls travel across American from Orlando, Detroit, Nashville, Alabama, Brooklyn, as well as hitting Europe to take in Paris and London, where the first episode is set.
Now, we're really intrigued by the idea of Alexa hosting this show. There's no denying that the Brit's style is totally retro-vintage in its aesthetic - all sweet little-girl dresses, very 40s/50s/60s (ie, very now), with demure accessories like twinsets knits and more often than not, flat shoes. But, to the best of our knowledge, La Chung is usually smothered head to toe in designer labels, from Chanel to Louis Vuitton. Her favourite beige twinset cardigan is Commes Des Garcons, her favourite black patent ankle boots are YSL and of course, she now has a mountain of Mulberry bags, clothes and footwear too. So while she seems to grab the occasional could-be vintage piece - high-waisted denim cut-offs say, a simple stripey T, or a biker or Barbour jacket, we're intrigued to see how she fares when poking around in other people's bargain basement cast-offs in vintage boutiques around the world.
Will she ditch her designer wardrobe on camera and go totally vintage? We can't wait to see.