Natalia Vodianova saves Etam’s fortunes!

26 November 2010

French retailer Etam closed down all its UK stores in 2005 and most of us have forgotten about it since then. The French fancy pants chain has continued to sell well in Europe though and now, having teamed up with Russian supermodel Natalia Vodianova, they feel the time is right to relaunch in the UK as a website.

Natalia has been involved in creating some pretty sexy collections for the brand, 3 of them already, and the range – Natalia Pour Etam, is a big hit in France. The website is launching here in December – just in time for the Christmas rush . . . 


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