Prada Profits Triple!

25 November 2010

Great news for Prada this morning! The Italian molto-super brand announced its figures for the first nine months of the year, which show net profits tripling over the same period last year.  And if you’re after some big numbers this morning, hold on to your espresso, here it goes; net profits surged a whopping 205.8 percent to 156 million euros compared to 2009’s 51 million euros. These data confirm that the retail network expansion is a winning strategy,’ stated chief executive officer and Mr Prada, Patrizio Bertelli. We think last season’s Mad Men-tastic, curve-revelling collection and the explosion of colour and typical-Prada tongue-in-cheek fun (think banana earrings and monkey prints!) had something to do with it too! Bravissimo, Miuccia and co!


-- Kiki Georgiou


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