January Jones for Versace!

23 November 2010

It’s no secret the fashion world has fallen in love with Mad Men - need we remind you of the Sixties-inspired frocks which pervaded the A/W ‘10 catwalks, from Louis Vuittion to Prada? (no, thought not) From those cashmere twinsets and full skirts worn with white gloves and perfectly coiffed hair, each outfit that graces the show is so ladylike, so subversively sexy - and the curvaceous women who wear them are just as captivating. Which is why it comes as no surprise to hear Donatella Versace is the latest designer to fall under the influence of the retro show by casting Betty Draper for her S/S ‘11 campaign. Woop-ee!

OK, OK, so we actually mean January Jones but as a modern Marilyn, we say she’s just as sumptuous, no? For starters, Grazia Daily has oft drooled over the glorious Versace numbers she's sported on the red carpet – lest we forget these stunners she's worn at the Emmy Awards, par exemple.

And when we spotted her blonde bombshell credentials gracing Versace’s FROW in September, we couldn’t help thinking that Janners would make an ideal ambassador for the luxury brand...

Then, just this month, the TV starlet showed up at the launch of the CSM 20:20 Fashion Fund hosted by Donatella, and the whispers really started swirling...

And now it's official! Yes, Grazia Daily is delighted our suspicions of a collaboration have been confirmed by a spokesperson who revealed that January IS in Versace's spring campaign! And that it’s already been shot - by Mario Testino!

So folks, now all we can do is wait for the results of said shoot, and wonder who’ll be next to catch Mad Men fever...

- Jessica Vince


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