Emma Watson is collaborating with Alberta Ferretti!

15 November 2010

Emma Watson’s People Tree collaboration has done so well it would appear that she now has a queue round the block of designers wanting her to work her magic - *chuckle* - on their brand as well. One she has actually agreed to work with is lovely Italian Queen of girly chic, Alberta Ferretti.

'She wrote to me and said, "I saw what you did with People Tree and I think it's a great idea and will you do something with me?"' Watson said

Emma is about as far away from the stereotypical idea of a spoiled "celebrity fashion designer" as you can get. Although the range was put together by People Tree, she drew plenty of the print designs by hand, and arranged the shoot herself, with her friends and brother doing the honours as models. With the first collection released in February, in August Emma was still publicising the company, by visiting Bangladesh to highlight the good work done by fair-trade companies.

Emma in Alberta Ferretti . . . a few years ago in 2005!

Before Emma started working with any brand (Burberry included) she had gone on record saying 'I’m really not interested in doing it for my own ego. I’m not a designer. If someone asked me to do something that was beneficial to a cause, then maybe I’d consider it.'

She has gone so far to say of the fair trade cause - 'I will put it out there that I will work for anyone for free if they are prepared to make their clothing fair trade organic.'

Emma! don’t sell yourself short, love! She has dropped the hint that the Ferretti/Watson collection itself will be 'Very classic, 60s Jane Birkin.' See our gallery below for what the collection would look like if they took that muse to heart!

So we’re thinking: less cricket jumpers and more flared trousers, hotpants and mini shifts. Mmm-mmm. We very much approve of this idea, and not just for environmental reasons! 

- Naomi Attwood


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