Tamara Mellon and Anya Hindmarch – OFFICIAL FASHBASSADORS!

09 November 2010

When Prime Minister David Cameron was casting about for some successful people to charge with the task of becoming ‘trade ambassadors’ to represent Great Britain abroad, guess which industry he turned to? FASHION of course! Thus, we will delay no longer in congratulating Jimmy Choo founder Tamara Mellon and handbag impresario Anya Hindmarch on their new roles for the government.

Each lady is now a global trade envoy for Great Britain. Their role is to promote UK trade abroad, which will include making speeches and liaising with foreign governments as well as advising smaller business in Britain how to make headway abroad. None of the new ambassadors will be paid, and Anya’s role is thought to be partly down to her connections to Cameron and his wife Samantha as well as her ongoing support to the Tory Party. It is not the first time these heavyweight businesswomen have been recognized by Westminster – Anya Hindmarch has been awarded an MBE and Tamara an OBE!  Both of their self-started labels are perfect examples of the kind of enterprise the government wants to inspire us all. Congratulations ladies!

 - Naomi Attwood


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