We've been hearting her more and more over the years as she's turned from a scary orange WAG to a soigne Hepburn-channelling fashion icon and respected designer. She's now more famous for her dressmaking chops than for her husband-hunting or girlband-fronting skills. As if further proof were needed, she has given a relaxed sounding interview to fashion industry bible, WWD, to show that she is much more than than the face of her own brand. Charmingly, it sounds as if she's enjoying life more as a fashion designer than she did in her previous incarnations.
Anyone who has observed her career over the years wouldn’t find it difficult to believe she is a perfectionist, as she says herself. From her grip on the numbers – ‘We’ve just finished [selling dresses and bags] and the orders are great. We’re up 64 percent from last year. I want to add some more retail partners; I want to be able to give my existing retailers more stock, because what we’re giving them at the moment is still not satisfying them.’ . . . to her description of the kind of boss she is to her staff; ‘I’m still a pain in the neck to everybody who works with me. I am a perfectionist and a control freak. I give 110 percent, and I expect that from the people that work with me.’
Although we don’t know why anyone would WANT to distance themselves from a past in the Spice Girls (because they were so amazing) it seems that she has achieved that aim, and has proved her critics wrong to be taken seriously as a designer. Talking about the reviews of her last collection she noted that, ‘Very few even mentioned the Spice Girls, very few mentioned that I was a footballer’s wife.’
She has spent past interviews desperately trying to drop in as many references to fashion and textile terminology as she could, but this time she uses layman’s terms to describe her signature style; ‘my customers still want a fitted Victoria Beckham dress. That is very much our signature silhouette, so each season we produce those dresses, but I want something that’s looser . . . [I am] more comfortable, less uptight. I think I feel very satisfied with myself, where I am in my personal life and also professionally’. She admits to a pretty clanging fashion U-turn, given her past form, saying now ‘it’s less about being matchy-matchy. I like things that are quite often wrong—things that are little less expected.’
AND INTRIGUINGLY! VB reveals what she thinks of her main rival for the airport paparazzi’s attention - Lady Gaga! ‘I have a lot of respect that she can walk in those shoes going through airports. I mean, goodness, people think I dress up to go to an airport! I think she’s really doing her thing. That’s her. If I’m being completely honest, is it fair to say she may have become a little bit of a parody of herself? Is that fair to say?’
Do we hear the bubbling sound of a feud brewing?
- Naomi Attwood