04 November 2010

Ooh, yay! Club Monaco to Launch at Browns

Grazia Daily learned yesterday that Club Monaco, the super-chic label owned by Polo Ralph Lauren is set to have an exclusive UK launch at fashionista’s favourite Browns next February, allowing UK shoppers to get our mitts on the brand’s luxurious trenches, cashmere knits and androgynous separates. Mo-haa!

The collection will launch at Shop 24 (the new area at Browns, South Molton Street which stocks luxury basics by labels including Acne, J.W. Anderson, Moncler and Burberry) in an exclusive space to be designed in collaboration between Browns and Club Monaco. But – ooh, ooh – good news for stylish dressers outside of London, the collection will also be available online, mirroring the hugely successful net-a-porter/J. Crew relationship which began last year.

Club Monaco will launch in February with a guerrilla marketing campaign during London Fashion Week, and prices are set to be between £50 and £225. For a sneeeeak peek of what you can expect to see from the SS ’11 collection once it hits the store, check out these shots from the Club Monaco look book.

- Alex Butt


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