Good afternoon, style watchers. For your viewing pleasure this fine Thursday, we bring you the hottest shindig from last night, and of course, a round-up of what those glitzy revellers were wearing. The event in question was the UK launch of quirky American brand, Forever 21, and guests included Amber le Bon, Ben Grimes and one half of PPQ, Amy Molyneaux.
As the new face of the brand, Amber posed for the paps in front of enormous campaign shots of herself before strutting her stuff on the catwalk, modelling clothes from the store's latest collection. And as you can see, the gwageous daughter of Simon and Yasmin is fast becoming a runway pro and this latest triumph is sure to catapulte her to even greater stardom. Bravo!
At the afterparty in London's swanky One Marylebone, Amber was clearly over the moon to be the star of the night, throwing some shapes on the dancefloor in a sexy bandage dress, topped off with a sleek black jacket and that awesome crimped bouffe (more on which later). "I'm thrilled to be working with Forever 21 as they prepare to launch into the UK," she trilled. "Whenever I'm in the US I always make time to visit their stores and I know how excited fashion fans in the UK are to have Forever 21 coming here."
Brit girls about town, Ben and Amy joined in the celebrations and looked super-sleek in their black ensembles, with Ms PPQ throwing on a funky tartan jacket to ward off the chill. Good show, girls!
And here's a little teaser of what we can expect when Forever 21 opens at Birmingham's Bullring on 12 November and Dublin's Jervis Centre on 13 November:
Looks fab, no? We are loving the hippy vibe and we WILL make that yellow jacket ours! The brand has been compared to the likes of Urban Outfitters, H&M and Mango, so naturallement, Grazia Daily will see you in the queue!