SNEAK PREVIEW: Meet the new wave of fashion bloggers!

03 November 2010

Did you know there are currently over TWO MILLION fashion blogs on the web? Yes, wow. So hats off to, the online fashion platform, who are celebrating the phenomenon by launching Love Blogging - a series of films exploring the new wave of fashion bloggers. Trust us, it’s a must-see.

So here’s the deal: ViceStyle hunted down five hot bloggers to find out how best to create a blog, build a business and launch a unique fashion brand. What’s more, each episode features the writers alongside their fashion muses and confidantes, including Lulu Kennedy and Richard Nicoll.

In the first installment, you’ll meet new kids on the block, Alice, Letty & Louise, as they explain the passion behind their fanzine, 'HOT & COOL'. Next up, visit Madeleine Ostlie of Seamless Fashion in her elegant home, with friend and mentor Lulu Kennedy, where she treats us to an impromptu fashion shoot. Of course, we can't wait to hear anonymous blogger Disney Roller Girl dish on past and current trends, and you simply must check out Model, DJ and fashion blogger Bip Ling, whose blog is a fashion writer favourite. And for the final episode, Stevie MacKenzie-Smith, author of Discoteque Confusion, takes us on a shopping spree.

Sounds good, dunnit? Well lucky for you, Grazia Daily has got an exclusive clip from the Seamless Fashion episode. Listen and learn blogosphere...


Love Blogging will transmit on



All posts must obey the house rules, if you object to any comments please let us know and we'll take the appropriate action.