You may think you have your finger on the fashion pulse because you know that camel coats are in for winter, and SS 10 is all about neon brights and colour blocking. But how ‘modern’ would you feel if you already knew what was going to be ‘on-trend’ for AW ’11 and buying into that trend now?
Well, how about you find out. Pret-a-Rever is a new online magazine website dedicated to the stories within the fashion (and other creative) industries. Let me explain. If you are unsure about whether to invest in that orange Miu Miu dress, as you’re not sure if it’ll be out of style come 2011, log-on to Pret-a-Rever and follow their trend guide, showing you where it came from and where the trend is going (it will last waaaay beyond this winter by the way). PLUS, once you’ve decided that, yes, you want the dress, just click on the pretty pictures and bam, it will lead you through to an online luxury retailer, such as Start-London or my-wardrobe, and you can buy it in an instant.
In a nutshell, Pret-a-Rever makes you make wise shopping decisions, and let’s face it, we all need that. Just click on the below link, enter your details – and your membership will be instantly approved!
- Kay Barron