GUCCI to make 3D Glasses

28 October 2010

Naturellement, there are times when even the most stylissimo chick must surrender her impeccable standards of cool and accept that not everything in life can be fash-WAN 24/7.
Those paper panties for your bikini wax ain't exactly Agent Provocateur.  That shower cap? Not exactly Philip Treacy.  That Tesco carrier bag? It's no Hermes Constance. Grazia Daily has learned to deal with these aesthetic disappointments and move on.

Well, apparently Gucci's creative director Frida Giannini can't let this drop. She and the rest of her team at the eternally tasteful luxury fashion house have decided to turn their attentions to a very modern day style dilemma - disposable 3D glasses. Yes, those Roy Orbison-like shades that were regulation issue for watching such bulging cinematic delights as Avatar and Alice In Wonderland. Clearly these specs were something of a design triumph in the sense of the techno-functionality, but chic? They were not.

Step forward La Giannini and her obsession with sexy sunglasses (seriously, have you been on Gucci's Eyeweb site?). The luxury label has announced that it will be launching its own design of "3D cinema sunglasses" next month. In development for over a year, the eyewear will be a "pilot-shaped plastic aviator in shiny black [which] features an eighties retro sensibility that was originally released earlier this year as part of the Gucci Eyeweb sunglass collection, a youth-oriented offering of styles designed by creative cirector Frida Giannini." The glasses, in a single unisex style, will retail for $225 and be available at Gucci boutiques in the United States from December.

In fact, this is not the first time that a fashion label has tried to lend its own style sensibilities to 3D glasses - last season, at Burberry's 3D live stream of its A/W 2010 catwalk show in New York, fashion editors were given Burberry designed specs (below). But unlike the Gucci shades, the Burberry 3D cinema glasses never went on sale.

image courtesy: YuliZ on Twitter

And if you were worrying that your film tastes won't justify a cost-per-wear for Gucci's 3D specs, don't worry - according to the press release, they work just as well away for posing as for movie watching;  "the Gucci 3-D lenses will contain a high-tech, multilayered mirrored coating which allows the wearer to view themselves in a mirror without distortion."




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