Last night despite the darkness (not to mention the chill), the Grazia running team were clearly visible in their natty Nike running gear and hi-viz tabards, as well as being armed with vibrant Aquatina collapsible bottles (they're environmentally friendly, dontcha know). We pummelled the streets of
In order to drive home the message that the hi-tech uber functional running kit is VERY stylish too, a few fleet-footed Grazia staffers plus some lucky competition winners joined the Nike running gurus with their portable boom box to fly around the ‘fashion route’ taking in Central Saint Martins, Browns boutiques, Selfridges and Savile Row, as passers by stood open mouthed at the sound of our pulse-quickening soundtrack and sight of our colourful Nike duds.
After the run was complete we assembled at the HQ once more for a FASCINATING fashion forecast from shopping editor Sophie Ferguson Jones, who demonstrated various fitness trends. OF COURSE, Nike being Nike, no ordinary models were involved, rather, we were faced with the rather inspirational trio of prospective 2012 GB athletes, Joey Duck, Ashlee Nelson, Perri Shakes Drayton – all in training for the up coming Olympics to be held in
As the nights draw in and motivation for fitness regimes dwindle, the chaps at Nike (not to mention the funky kits) have certainly bolstered our will to continue! Thanks Nike! Good luck Joey, Perri and Ashlee!
- Naomi Attwood