GLOBAL EXCLUSIVE! Jennifer Lopez + her twins for Gucci!

21 October 2010

jennifer lopez gucci childrenswear

Oh. Wow. Have you ever seen anything cuter than this?

Grazia Daily first spotted them doing their debut fashion photoshoot (with Mert and Marcus - grrr!) on Malibu beach way back in July, and now we can exclusively show you the new images from Gucci's new advertising campaign - starring Jennifer Lopez's adorable two-year-old twins !

Max and Emme Anthony-Lopez look completely scrummy modelling Gucci's brand new children's collection, which is represented by a teddy bear motif. The range will be offering sizes 0 to 2 years and 2 to 8 years, and will feature "apparel, small leather goods, footwear (up to size 33) and selected accessories, including jewelry, sunglasses, scarves and blankets". (oh, we can so feel another can-we-fit-into-this-awesome-kidswear feature coming on...)

Oh, and of course, La Lopez is looking uber-glamorous too, modeling Gucci ready-to-wear alongside her sweetie-pie tots.

The luxury fashion house's new mini-people's collection was officially launched yesterday on Universal Children's Day, and this week there will be children's parties at its stores in Milan, London, New York, Los Angeles, Hong Kong and Tokyo. Fun!

jennifer lopez gucci childrenswear

Best of all, the superstar twins are making their modeling debut for a very good cause (so young! so philanthropic already!). Gucci has been partnering with UNICEF since 2005, and this year it will be making a $1 million donation to UNICEF's ‘Schools for Africa’ (which will support activities in Malawi and Mozambique including constructing classrooms, equipping schools with play areas and clean water and proper sanitation facilities, and  implementation of health, nutrition and hygiene programs) - and $250k of the $1m pledge will be in Jennifer Lopez's name. AND Gucci is also donating $50k to J-Lo's non-profit organization The Maribel Foundation, which is dedicated to improving the health and well-being of women and children, and raising the level of medical care available to them.

Gucci's Creative Director Frida Giannini traveled to Africa with UNICEF in November 2009 to see firsthand how Gucci’s donations are helping children, and says 'I visited Malawi at the end of last year and saw the very difficult situation children face in sub-Saharan Africa, where so many children don’t get the chance to go to school. I saw that UNICEF's Schools for Africa program is successfully providing this opportunity that so many of us take for granted.  Every child has the right to an education, and an education is forever.' And the notorious music fan and record collector says 'I am honoured that Jennifer Lopez has agreed to work with me on the campaign for the new Gucci children's collection.  I have always been a fan of Jennifer's both as a musical artist and an actress, but now most of all as a devoted mother.'

Lopez, meanwhile, began her relationship with Gucci by attending the house's fundraising event Gucci hosted in New York on February 2008, which raised over $2.7 million for UNICEF; the actress and singer says  'I was particularly inspired when I first met Frida in 2008 at the fundraising event she hosted in New York to benefit UNICEF.  When Frida told me about her trip to Malawi and her excitement about launching her new children's collection, I was inspired by her idea to build upon Gucci’s long term support for UNICEF with a donation in honor of the launch of the collection.' Lopez adds 'As a mother, I am proud to be a part of this campaign to benefit UNICEF's Schools for Africa program.'

And, by the looks of these shots, EVERYone had fun doing the photoshoot, too. Nawww.


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