'appy - models Alessandra Ambrosio and Fernanda Motta
'Reeeeeeeeallee?' - was our somewhat incredulous reaction to news that consumers will have downloaded 25 billion mobile apps (eep!) to their smartphones by the year 2015.*
If this app-tastic avalanche is passing you by, you’re not alone. A recent survey by YouGov and Lady Geek has proved that even amongst 18-24 year olds, women were nearly twice as likely to never have downloaded a single app, compared with their male counterparts. That’s right, not a single app. *hangs head in shame*
Well, Grazia Daily may be about to change all that. We will soon be launching a weekly online fashion series of Lady Geek’s The App Show hosted by our very own Web Editor Angela Buttolph, who will be showcasing the hottest beauty/fashion/designer/shopping and style apps on offer, and trying them out to decide which are the best and whether they are worth downloading. Sounds good, no ?
And guess what? We want to hear all about YOUR favourite fashion and beauty apps!
What have you downloaded? What can't you live without ? What's rubbish ? What keeps you happy on the bus ? And what distracts you at work ? Which fashion apps, if any, have actually helped to improve your style ?
We'll be featuring your best suggestions on our new show.
We can’t wait to hear your opinions! SO let us know your thoughts in the comment boxes below !
And check out The App Show’s previous fashion special episode here
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[source: Juniper Research].