Prada's 'Made in . . .' initiative

19 October 2010

We love to support fair trade at Grazia and we think Mrs Prada’s new initiative of labelling pieces like this wool kilt or these raffia looking shoes with their country of origin – both from an inspiration, as well as a manufacturing point of view.

It is also slightly subversive decision to make – as laws in Italy are very strict as to what can be labelled ‘Made in Italy’ and what can’t. By making the fact that a garment was made in somewhere like India or Peru much more prominent, Prada is making a statement about how snobbish they perceive those who need to have something ‘Made in Italy’ certified to be. Label or no label, we’re putting our name down for some of those colourful pumps purlease!  



[High Snobette]

- Naomi Attwood



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