Sheep invade London for Wool Week!

12 October 2010

Publicity stunt alert: London is overrun with SHEEP! Oh yes, it's true, your eyes are not deceiving you. It's National Wool Week, people, and that means London’s posh Mayfair has been ringing to the sound of bleats this week. The legendary Savile Row was crowded with woolly beasts, while John Smedley, purveyors of lovely knitwear, hosted an in-store exhibition by guerrilla knitter crew ‘Stitch London’ complete with super-cute mini knitted sheep charting the brand's history. In Covent Garden, these colourful sculptures have appeared. And never to be outdone, Selfridges has ordered its own flock in signature bright yellow. How utterly Baaaa-vellous!

- Naomi Attwood


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