WHAT’S IN Giles’s first collection for Ungaro?

30 September 2010

The designer with Jade Parfitt wearing Giles

Daisies, black lace, a palette of pastels and the emphasis on suiting with only 'a smattering of eveningwear.' That's what we can expect from the Emanuel Ungaro show on Monday - the first with Giles Deacon as designer. Apparently Mr Deacon met with store directors during the summer to find out what was required to revive the super-French brand and daywear was what they desired. Giles summed it up, saying ‘real women, not starlets, are the target,’ in trade bible, WWD 

The CSM educated Deacon, who has a well known fondness for decorating his own collections with paperclips, dinosaurs and spiders, said quality and sophistication are key watchwords of Ungaro, and that the label is also known for 'prints, colour, a lightness and a sexiness.' Does this mean he’ll be toning down his usual jumbo prints and motifs? Maybe it does.  

As well as throwing out the prospect of too much tinsel, Giles will be eschewing the catwalk as well. Instead, he'll be showing the collection 'on 30 models from various eras on a podium shaped like a daisy' – which will be a recurrent theme in the collection.

We’re pleased to say that Giles is enjoying his time at the revered French house on historic street Avenue Montaigne. He let it be known that 'I feel very at home here to be honest, there’s a really great energy here.' He then described the House of Ungaro as having 'a romance to it and that feeling of Parisian glamour that people are attracted to around the world.'

Ha! We are well intrigued by all this. So Giles is going sophisticated, paring everything down, and swapping pacman for dainty daisies, is he? We bet he’ll find a way to sneak some of his signature comedy touches into the collection SOMEWHERE!

- Naomi Attwood


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