WATCH Gareth Pugh's S/S'11 Paris Fashion Week Presentation

30 September 2010

For his Paris Fashion Week presentation yesterday, designer Gareth Pugh showed a film by the woman who is fast becoming known as the go-to director for moving fashion images - Ruth Hogben. Pugh said in a statement 'I really want to present my clothes to a wider audience and in a more freeing and interesting context than a standard fashion show' claiming that showing his collection in a film is the 'modern alternative' to traditional catwalk shows, while also allowing him to keep 'total artistic and creative freedom.'

The film stars back-again 90s supermodel Kristen McMenamy.

What do you think of the film? And the collection? Let us know, below...

Gareth Pugh S/S 2011 Collection - Director: Ruth Hogben from SHOWstudio on Vimeo.


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