30 September 2010

Dolce & Gabbana turn talent scouts!

Naomi Campbell visits the Dolce and Gabbana showroom in Milan this week

Are there any designers busier than Dolce & Gabbana right now? In Milan last week they showed D&G and Dolce & Gabbana on the catwalk (to rave reviews no less), celebrated Naomi’s 25 years in fashion, and revealed their brand new shopping venture.

Spiga2 in Milan is the first multi-brand store for Dolce & Gabbana, where they are selling collections by young designers, which have been handpicked by Domenico and Stefano. They remember how hard it was for young talent at the beginning of their careers, so wanted to give something back. ‘We wanted to create a new, special place, unique in the world,’ they revealed. ‘With this project we give the emerging designers we have handpicked from all over the world visibility, offering them a real opportunity.’

Not all of the designers are brand new names, they are simply labels that the Dolce & Gabbana boys liked. Peter Jensen sits next to American brand, MSGN, while Martin Grant, Sophie Theallet and Behnaz Sarafpour are all present. Other Brit labels include Felder Felder and Cooperative Designs, who are delighted to be involved in the new venture. ‘It is so exciting to be personally picked by Mr Dolce and Mr Gabbana. At first we didn't really believe it, it all seemed too good to be true,’ Annalisa Dunn and Dorothee Hagemann from Cooperative told Grazia Daily. ‘Then suddenly we were doing a skype interview for Italian Vogue, and we were reading articles about the amazing new shop.’ While they haven’t been to the store yet, they are planning a visit soon.

But this isn’t a one off for Dolce & Gabbana, each season they will add to the collective of young designers, so the selection is in constant rotation. We even heard whispers that it may expand beyond Milan, but until then get thee to Spiga2, these hard-working designers deserve it!

- Kay Barron


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