23 September 2010

LFW: Menswear Round-Up - Pt.3: Ozwald Boateng

Certain style people can be a little sniffy about Boateng’s work, also his attitude and confidence levels. These people were not in evidence last night at his enormous film-premier-like fashion show at the Odeon Leicester Square to celebrate 25 years of doing his tailoring thing. The place was mobbed by Ozwald lovers. He was not only showing two seasons' worth of menswear (unprecedented move), but his film, A Man's Story, about his work.

Characteristically, it proudly highlighted both who Boateng has dressed, and exactly where he’s come from. Ranking celebs were in the audience; I had a Destiny’s Child, Michelle Williams, sat behind me, and Amber Rose and Kelly Hoppen were also on board (and the press release listing the names of celebrities expected to attend began with the name Ozwald Boateng).

His house tailoring always has the attitude turned up in one element or another, even when he’s doing classic. His signature flamboyant and exotic cocktail wear is frequently deemed "not for everybody", but then who wants eveningwear that is for "everybody"? He occupies his own  space and he does it masterfully. An army of Boateng men paraded on the stage in a protracted onslaught, to the point where comment on specific style became impossible. Blanket bombing with a pure Ozwald stance. He’s not budged much on what he does, and he’s survived a quarter of a century doing so. Gotta admire that, especially in this game.  We interviewed him backstage afterwards where he explained his ethos and his plans for expansion. From where I was stood, it all sounded very possible indeed.

After the show, we grabbed the man himself for his post-show review:

- Tom Stubbs


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