With Milan Fashion Week kicking off yesterday, designers in Paris are putting the finishing touches to their collections. We learned earlier this week that Hussein Chalayan has opted out of showing his Spring Summer ’11 collection on the catwalk and will instead unveil it in a more intimate presentation, by appointment to press and buyers at a showroom in the fashionable Marais district.
This isn’t the first time the British designer has opted out of doing a show. Chalayan presented his latest film installation, “I am Sad Leyla”, at the Lisson Gallery in London a few days ago and with another one, “B Side”, set to open tomorrow at Spring Studios you’d be right in wondering whether the art world is taking over the conceptual designer’s interest. We needn’t worry. 'I never think of it like, "Oh, I am an artist"’, he told WWD last week, 'I think it’s quite an overrated word. Even as a fashion designer, you are making things that are aesthetically charged — OK, it’s in a different discipline, it’s an industrial process, but making anything that has an artistic value could make you an artist, essentially.'
We found out today that the presentation will involve the debut screening of a film directed by Chalayan himself and if you thought he is taking the easy way out, think again. 'Film has many similar elements to the performance of a runway show', Chalayan exclusively told Grazia Daily, 'lighting, sound, choreography, its no less important than a show and its almost more work as everything needs to be ready earlier.' We can’t wait to see it!
- Kiki Georgiou