The PARTIES have started - Selfridges shoe hall shindig!

17 September 2010

Last night was the opening of London Fashion Week at Somerset House, quite a refined relaxed event with a cast of stellar fashion attendees, Christopher Bailey to Phillip Green to the Minister for culture, the arts and creative industries, Ed Vaizey, who made a short speech to get proceedings underway.

Next we whirlwinded off to Selfridges for the launch/private view of their ginormous new shoes department - we're sure you know by now, it's the biggest shoe hall IN THE WORLD. Here there was much much fun to be had – from watching singer Paolo Nutini croon about his new shoes (we knew they had booked him for a specific reason) to minding out of the way of pirouetting ballerinas, and marvelling at the giant shoes in the lobby plus the many, many delicious high fashion high heels on display, from Acne and Alexander Wang to Christian Louboutin and Nicholas Kirkwood.

There were snacks to munch on, some but not all shoe-shaped. The source of the deliciousness proved to be swanky French bistro Aubaine, which has opened as part of the shoe-bingeing experience and will be serving posh but healthy fodder every breakfast luch and dinnertime from now on. PLUS, of course! there were famous people to watch out for – Vivienne Westwood, Christopher Bailey, also on his second excursion of the evening Lulu Guinness and a few more.

Last of all, what should we stumble upon but a gleaming new digital photo booth – the perfect chance to pose with shoes. . . which is just what we did!

- Naomi Attwood


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