Ten years ago, it seemed like fashion's key relationship with music was the fact that most models dated rock stars. But it seems 2010 is kicking off a whole new decade where the fashion's biggest power brands are using their megabucks to help support the ailing (but still rich with talent) world of recording artists.
Following Brit label Burberry launching Burberry Acoustic, a brilliant project focused on helping develop emerging British music talent, Gucci have announced it is teaming up with The Recording Academy, the folks behind legendary Grammy awards to start a foundation to restore and preserve iconic music tracks... The genius of this is that not only is creative director Frida Giannini the world's biggest vinyl fan, owning gazillions of records, but the house style under her direction has become completely synonymous with disco style - already emerging as a key trend for Spring / Summer 2011.
The Grammy peeps are putting together a list of "endangered" tracks that need restoration, from which Frida will select tracks that mesh with the Gucci brand. A dream project for Giannini, and an awesome way of paying something back to the industry that has so inspired her. We LOVE it when a plan comes together!
And the Italian fashion house already had a high profile presence at the MTV Music Video Awards ceremony this past weekend - the audience finally got to see the director's cut of that Evan Rachel Wood campaign video for its new Gucci Guilty fragrance.. Enjoy.