As we reported a few weeks ago, not only is Emma Watson continuing her successful collaboration with People Tree for a third season but her S/S '11 collection got a Royal seal of approval from none other than Prince Charles himself! The collection of 100% organic and Fairtrade-certified gingham cotton day dresses and hand-embroidered cute separates was shown for the first time last Saturday during People Tree’s presentation at A Garden Party To Make A Difference. Part of the Prince of Wales ‘Start’ initiative, a wider 12-day eco-festival that sets to promote sustainable living, the show took place in the grounds of Marlborough House. "I've been given a lot in my life and I have had so many fantastic opportunities,” she said on her collaboration with the label, “It's really important to me that I try and give something back. I wanted to find the right thing and working with People Tree is so special and rewarding and the best way I can do that at the moment."
Safia Minney, the founder and CEO of People Tree, was clearly impressed with Emma’s commitment; "Despite juggling her studies in America and finishing off the final Harry Potter movies Emma still amazingly found time to give advise on shapes, colours and fabrics she thought people her age would like” she says. “Emma was really keen to learn more about the benefits of Fair Trade and organic fashion so took the time to visit Bangladesh and see this first hand. Emma had a lot of input into this collection and it's a little more grown up to what proceeded it."
Even though Ms Watson and her getting-more-adorable-every-minute pixie haircut were not present – Emma is currently studying at Brown University in the States – a short and sweet message from her greeted the audience, click play below for an exclusive look at Emma introducing her collection and yes, check out that haircut yet one more time!
- Kiki Georgiou