WATCH Alexa Chung for Madewell commercial!

09 September 2010

alexa chung madewell

Grazia Daily has made no secret of our massive excitement for Alexa Chung’s collaboration with US line Madewell. So naturellement, we squealed with delight at the sight of our favourite style icon modelling the designs for the new commercial.

alexa chung madewell

Yes, the collection’s new ad has just landed and it’s already proving to be quite the distraction at Grazia Towers this morning. Take a look for yourselves to see a full 30 seconds of our beloved Chung in full action glory:

Well, don’t she look dreamy? Frolicking about like a woodland nymph, Alexa oozes her signature cool courtesy of the collection’s adorable tea dresses and stripey dungaree frocks, accessorised with dandelion flowers and spotlighted by sunbeams.

alexa chung madewell

So of course, this tantalizing teaser has only made us more eager to get our mitts on the vintage-inspired pieces, which will be available on Madewell's site tomorrow. We predict a riot.


- Jessica Vince


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