03 September 2010

Alber Elbaz- 'H&M is going luxury!'

Now Alber has spoken about the Lanvin collaboration! We’ve also learned that H&M were planning not to release the news until 9th of this month, but such was the hype and kerfuffle after they released the selection of enigmatic videos that they had to cave in a week early and confirm it was Lanvin. (Plus the fact that Tomas Maier of Bottega Veneta was getting tired of journalists and bloggers ringing him up to ask if it was going to be him).

M. Alber Elbaz, the quaint, bespectacled designer of the French heritage brand (and eager fashion geeks may remember him expressing a certain distaste for fast fashion in the past) has very much changed his tune, and, having been persuaded by H&M said;

“I love the idea of H&M going luxury,” Elbaz said. “I really wanted to try the whole idea of brand, and not just a dress for less…It’s about creating a dream and giving it to people who couldn’t afford Lanvin. We thought it was a very relevant move.”

We also know now that the range will involve 30 garments, from dresses and coats to eveningwear plus 15 accessories and even lipstick. There will also be menswear, designed by Lucas Ossendrijver.

“It’s very Lanvin. It’s very much our world, our aesthetic,” added Alber Elbaz. “It’s all the pieces we’ve done yesterday and not pieces we will do tomorrow.”

Yay, yay, yay! Margareta van den Bosch, creative advisor at H&M, said "We are thrilled about Lanvin's collection for H&M, it is such an exciting moment. Lanvin will bring to H&M a luxurious French tradition that is also modern and playful. It is very much a Lanvin collection, using their cut and tailoring, with lots of focus on form and details for both women and men. The launch in November is going to be full of wonderful surprises."

On his conversion over to the less exclusive side of fashion retailing, Elbaz said “I realize more and more we need high fashion in order to have the high street,” he said. “It’s important to maintain both.”

Elbaz said he’s alarmed by the “rapidity” of fashion and the proliferation of collections, yet he acknowledged, “when you work with urgency, there’s a lot of electricity.”

Ooh! And one more final crackle of news that we can reveal to you now, is that the sneak preview of the collection, to be unveilied at the beginning of November will be a film of the clothes, created by Leaving Las Vegas director Mike Figgis, which will be posted on H&M’s website.

Steady on, H&M, if you keep on spilling all the details at this rate (still over 2 months to go) then there won’t be any ‘wonderful surprises’ left!

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