Lanvin to design a range for H&M? ? ?

01 September 2010

Question; what has Lanvin got in common with Karl Lagerfeld, Stella McCartney, Viktor and Rolf, Roberto Cavalli, Comme des Garcons, Matthew Williamson, Sonia Rykiel, and Jimmy Choo? Guessed it? Well, yep. They are all collaborators with the mighty H&M. Well – almost. Lanvin has officially been confirmed as the 2010’s big idea and (we know we overuse this phrase but this time we REALLY mean it) WE CAN NICHT WAIT!!!

Trade mag WWD have confirmed that Lanvin will be the next designer collaboration with H&M after these MOST INTRIGUING mini videos were released by the company onto Youtube, putting some bloggers off the scent, because they thought that the mystery design house might be Pam Hogg or even Tomas Maier of Bottega Veneta. The characters who feature, in enigmatic silhouette, have interesting coiffures and gravelly voices – they must be some of Alber Ebaz’s behind-the-scenes helpers/designers etc.

We thoroughly approve of the Lanvin aesthetic being translated to the high street. Although it won’t be possible to re-create quite the level of textile lushness of the mainline, we are looking forward to sophisticated, figure flattering one shoulder party dresses (just in time for Christmas, hhhm?), Alber’s own cartoony illustrated prints, AND the all important shoulder-poufs (just take a look at the videos). Goodness, perhaps they will even be able to produce some pleasing knock-offs of the giant, statementy bauble jewellery that is such a trademark of the brand. Let us know how you feel about the news . . . .

-Naomi Attwood


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