27 August 2010

Happy Gap Day!

Happy Gap Day everyone! What? Don't tell us that you HAVEN'T had Gap Day circled in your diaries for weeks now?

Today is the day, the glorious day, when Gap FINALLY goes live online; with its first UK e-commerce site - gap.eu

Welcome to the world wide wonder web, Gap!

No longer will we have to go to our favourite erm, go-to store (trust us - even the edgiest fashion editor relies on Gap for the building blocks of their wardrobes - their latest obsession? The new leather look black biker jeans, £55). Now we can find the must-have pieces of this season - the nude leather skirt £129, the cropped tailored black trousers £45, the grey cashmere T shirt £55, and the black tuxedo jacket, £59, any time, any place, anywhere..

And to celebrate, there is an introductory offer of free shipping if you spend over £50, and there are free online or in-store returns.

PLUS Gap's sister label, Banana Republic, is also launching bananarepublic.eu today; and you can shop both brands at once - and even pay at just one easy checkout!

And just to remind you of the brilliance of Gap, take a look at this exclusive video for their new 1969 Gap Premium Denim collection, which is launching online today...

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