19 August 2010

Alexa Chung first unveiled her collaboration with US line Madewell (J Crew's sister brand, which sells lower-priced vintage-inspired looks) back in February, and since then there has been an agonising wait for the polka dot tea dresses, dungaree dresses, high-waisted skinny jeans, oversize wool jackets with velvet and lace accents, and T-shirts to actually hit US stores.

Yesterday, the world's favourite style icon du jour (is this an exaggeration? let us know us below), unveiled the campaign for her collection, which, naturellement, she is modelling in. And, as you would expect, she looks very very cool, and very very pretty (it's what she does, people).

One of Grazia's very favourite fashion blogs, Refinery29, got the exclusive (she's pretty switched-on, that Chung); and they took the opportunity to ask her some questions, including..

Her favourite piece from the range....

What pieces are you particularly in love with from the collection? Why?
"I really like the black sheer shirt with polka dots...I love how graphic it is, and it's such an easy piece to throw on with jeans. In general I love things that are practical and have a multitude of uses."

and, what we all want to know; how involved was she, really?

True or false: We heard you drew your own sketches of different pieces while you were on vacation and faxed them right through to the team.
"True! I was on vacation in Turks and Caicos and it rained all week, so I did lots of sketches. My dad and my sister are both graphic designers, so drawing is part of the family trade."

As well as unearthing some essential Alexa style-stalking intelligence like ...

Her shoes of choice for fashion week ('I'll definitely be wearing lots of flats') and her forthcoming hair 'do ('Oh, my hair always looks a bit rubbish, but I guess I'm always alternating between and very short bob and a very long Fashion Week, I suppose, I'll probably be somewhere in the middle.').

For the rest of the interview, check out Refinery29 at


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