Tamara Mellon to net £100m?

09 August 2010

Jimmy Choo Founder and President Tamara Mellon is said to be close to selling her company, which is worth up to £500 million. The former fashion editor built the company up over 14 years from its humble beginnings back when Choo himself was a little-known shoemaker. She and her investors ploughed money into it, eventually buying Jimmy himself out of the business.   

It's thought that Tamara would make £100 million from the sale as she owns a fifth of the £500 million fashion group. Yikes! Her wealth – both family and self-created  - is hardly the most interesting thing about her though, not by far. Therefore we would like to take the opportunity of this news to present to you . . .

The life and astonishing times (so far) of Tamara Mellon!

Her Dad was tycoon Tom Yeardye – he put up the £150 000 she needed to invest in her favourite shoe designer, Jimmy Choo who was working out of a tiny studio in Hackney when she was Vogue’s accessories editor.

Her mother, a former Chanel model, didn’t have such a great relationship with Tamara. Tamara successfully sued her in 2008 for keeping hold of Jimmy Choo stocks that were deposited mistakenly in her account. In a later interview, Tamara said that her Mother, Ann Yeardye "is delusional and lied about me. . . when I looked up the definition of a sociopath, it all made sense – all of her behaviour"

In 2007 she sued her ex husband, Matthew Mellon for ‘email snooping’. They have a daughter, called Araminta or Minty (!) from the marriage.

Other beaux she has been linked to include Christian Slater and Kid Rock.

After hiring Terry Richardson to shoot the Jimmy Choo campaigns, she decided she liked his work so much that she hired him to shoot the portrait to accompany a profile of her in Interview Magazine – naked but for a pair of delicately positioned kittens. (Yikes! we hope they had their claws filed down).

Not content with 100 or more Jimmy Choo stores in 32 countries, Tamara is hoping to repeat her winning formula with Halston. She bought the company with Harvey Weinstein of Miramax, and appointed Sarah Jessica Parker as creative director of the iconic Seventies brand’s second line, Halston Heritage.

She has always been obsessed with fashion, including while she was at boarding school, where she liked to wear leather Azzedine Alaia outfits. She later worked as a sales girl at Browns, selling Alaia. She claims she spent more money than she earned in wages there and left indebted to the London boutique!

Phew! No wonder journalists compare her life to a Danielle Steel novel! AND she’s only 43!

- Naomi Attwood


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