WATCH Natalie Massenet of Net-a-Porter tell all!

30 July 2010

Last week, Grazia Daily had the good fortune to be invited to the new lavish net-a-porter.com HQ at London’s Westfield, to watch founder and chairman, Natalie Massenet in conversation with Business of Fashion editor-in-chief Imran Amed.

It was a VERY enlightening affair, let us tell you, attended by the great and the stylish of the fashion world including journalist Sarah Mower and designers Jonathan Saunders and Gareth Pugh, who'd come to hear revealing insights from this very inspirational woman. This was definitely the place to be for all aspiring entrepreneurs.

We loved her story of how net-a-porter.com came to stock Balmain - an absolute corker. With no interest in the French heritage brand when it was first relaunched, it was Natalie's mother who convinced her to see the show. Bowled over by Christophe Decarnin's amazing collection, the rest we know...

In this next clip, Imran and Natalie debate what the future holds for fashion weeks now that the internet has made collections much more accessible, which creates an immediate demand. Utterly fascinating stuff, we're sure you'll agree!

www.businessoffashion.com


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