Cool campaign! Stella gets doodle happy!

27 July 2010

Stella McCartney’s A/W ’10 collection was a terrrr-iumph! With her minimal, sleek aesthetic for the modern working woman sharper than ever, plus the fact that serious suiting is enjoying a real moment just now. Along with Phoebe Philo’s Celine and Hannah McGibbon at Chloe, Stella McCartney’s unembellished jackets and swishy trousers will be providing the inspiration for many a wardrobe this coming autumn.


For the campaign, she has plumped for a fairly stark, studio look, starring super Natalia Vodianova shot by campaign kings, Mert Alas and Marcus Piggot.  To brighten up the otherwise sparse setting, she has employed the services of Brit illustrator, Barry Reigate, to doodle over the shots and brighten up her logo.

We like. It reminds us of covering our book covers in ‘artwork’ during our boring maths lessons. Stella herself told WWD she had imagined “something direct and simple, using Natalia and key collection pieces, contrasted by humour and a human touch in the treatment of the logo.” Brills.


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