Silly us. When we first saw still life images of Gucci's genius new kidswear and babywear ranges last month, it never occurred to us that, of course, these clothes would need their own advertising campaign and naturellement that meant that somewhere there were teeny tiny models being cast as the chubby faces of Gucci kidswear. But over this weekend, pictures emerged of what appeared to be the mini-models fronting the campaign - and guess what? - they're celebrity models.
Yes, Max and Emme Anthony-Lopez aka Jennifer Lopez's two-year-old twins, were spotting running around in the Malibu sunshine, on a photoshoot, sporting head-to-toe Gucci kidswear. Either J-Lo is extremely well-organised for the family Christmas card this year, or her children have in fact landed what is surely one of the hottest gigs in the world of child modelling. And Lopez can give her tots plenty of advice on how to pose - having previously fronted a campaign for Louis Vuitton.
And before you start thinking that Jenny from the Block is being seriously irresponsible, thrusting her young children into the media spotlight in this way (although, we have to say, it does look like the little critters are having a blast), a weird rumour has emerged; allegedly, J-Lo has let her children appear in the campaign on one condition - that their faces won't be visible (we're guessing, that will be the perfect opportunity to showcase Gucci's kids sunglasses collections), but still - even Karlie Kloss can't make requests like that.