FIRST LOOK! Daisy Lowe for Morgan

15 July 2010

Remember hearing on the grapevine somewhere that London pin up Daisy Lowe was involved in a collaboration with French brand Morgan on a new range? Its was us - OF COURSE ! - who broke the news and now we have the first pictures to show you.

Concentrating on eveningwear, the pieces of the line that caught our eye were this Avengers-tastic leather catsuit, and this saucy looking (French?) maid's ensemble. If anyone was furrowing their brow in puzzlement as to why Daisy plumped for Morgan as opposed to someone from this side of the Channel, who must have been queuing up to sign her services for a clothing line (and if not, that’s just plain ridiculous!) Daisy set the record straight to WWD.  

“I’d been asked by English brands and they just weren’t prepared to give me enough creative control, and Morgan did,” she explained. “Actually, it was quite nice for me to come and do it somewhere different, away from the English press. It kind of gave me a bit more creative headspace to just go: ‘I’m not going to be judged.’”

Aw. Yep, it seemed that Daisy stuck to her principles in more than one way when creating the collection. “I love women with bigger bottoms and larger thighs,” Lowe said. “I think it’s so sexy.”

“I’m not big in any way, but I do have a womanly shape rather than the normal model size, and so, of course, I’m extremely conscious of it,” she said matter-of-factly. “I’m reminded of it every time I go to work, so I had to make sure that [the clothes were] flattering to that shape.”

Hear hear, Miss Lowe, we LOVE it, and luckily enough, we won’t have to make a trip to Paris to order the goodies when they go on sale in November, as it’ll all be available online. Hurrah!

With the power to design exactly what she wanted to wear, and the assurance that the fit would be as flattering as possible, there was only one matter left to settle. The campaign of course! In true girl-about-town style, she cast her own chums to model the pieces. The models were “ literally just my mates whom I forced to be covered in vines and loads of glitter. Bless them — it took them weeks to get that glitter out of their clothes and their hair!”

It sounds like a tough job, Daisy, but we suppose someone had to do it!


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